the bobal

The bobal is about new brand and communications thinking but believes that this can be applied in blurred lines to pretty much anything, so here it shall.

Monday, March 23, 2009

Moving to a new home

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Recently I have been taking more of an interest in the ability of branding to embrace bigger issues such as social and environmental good. ...

Tuesday, December 16, 2008

The the brand construction business

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A bit of arm chair keynotes work and I think I have accurately managed to recreate one of the key ideas in the Cluetrain Manifesto . It was...

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Sunday, December 14, 2008

The Agency of the Future

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Dug this out and dusted it off recently - Its a piece I wrote in January 08 about the new kind of marketing communications agency and at the...

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Friday, December 12, 2008

The Google Index 4.0

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The sum total of the content that sits on the Internet is a lot of data. But computers these days are pretty good at dealing with lots of d...

Tuesday, December 09, 2008

Baz Luhrmann is clever

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I have been writing recently about thought particles (and here / here ). The concept that ideas can be understood as a type of chemistry....

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Wednesday, December 03, 2008

Don't be Evil

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If you wanted a corporate philosophy and hired a consultant to help out you would have ended up with something a lot more styled and poised ...

Monday, December 01, 2008

If you love them let them go

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I was thinking that my most recent listen from audible.com was going to be a bit of a bore - the history of search . Actually its quite ri...

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About Me

david Hawksworth: I work as a communications planner which means coming up with ideas and strategies for big brands. My last blog was the bobal and was about marketing becoming more real and useful. This one goes further and is about marketing actually doing good. Good for society & for the environment. Think of it like a blurred line between branding and sustainability. PS - these are my views and not necessarily the same as my companies

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