Blurred Lines Examples

Enterprise thinking.
Sustainable business development necessarily takes the view that all of the broader systems in which they operate must be brought within the management construct. The basic rationale is that it makes no odds if your business is sustainable if it exists within a system that is not. You would still be on course for an iceberg which is perhaps the wrong metaphor. But conversely this new holistic approach allows bigger and better perspectives. Customers and clients become partners and stakeholders that can lead to more productive relationships e.g collaborative projects where products can be developed and brought to market in new ways. Blurred lines between the company, the consumer, the client, the supplier and the environment multiplies the benefits for all stakeholders.