FIAT 500 against the Machine

I was just thinking today that it would be so easy to think of a small car that had street cred, was cheap and had really good fuel efficiency. Quite a lot of the indulgences of consumerism seem unshakable but this one just seems like common sense. Then I saw a 5 second ad that was announcing where we are in the count down to the launch of the Fiat 500. It seems to have it all. And the countdown seemed like a nice way to usher it in. What a great project it would be to launch that car. A few clicks later and a lot of the romance is lost. I started to get the overwhelming feeling that FIAT are going to totally mess up the marketing. It's screaming for the unveiling of the new kind of cool but now I'm thinking whether a retro cool product can take the onslaught of retired marketing. (Warning if you click through to this web site beware of what sounds like a cheering crowd of pleased Italian people as the background music) . Maybe better to make your own...