Thursday, January 10, 2008

Digital World Real World Merger Planned

One of the most important blurred lines is between the internet and everyday life (look at what media is doing and thats what brands will end up doing but thats another post.) I have seen a couple of bits of research and arguments that talk about online behaviour shaping off line behavior and everyday objects becoming internet enabled, wifi everywhere etc... etc... The internet has spawned lots of new behaviours, many of which lack the meaning that would normally be associated with them in the real world like 'becoming a friend' or 'passing on gifts.' This is an interesting idea to inject some of the substance back in - see a full article from Fast Company here. A shop full of digital trinkets with good causes behind them that can be exchanged via facebook and the like. As its the internet the backdata of who has given what and linked the most people in is visible which adds a recognition factor. I wonder wwhat other digital behaviour could enable real world good deeds along this same track?

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