The bobal is about new brand and communications thinking but believes that this can be applied in blurred lines to pretty much anything, so here it shall.
I work as a communications planner which means coming up with ideas and strategies for big brands. My last blog was the bobal and was about marketing becoming more real and useful. This one goes further and is about marketing actually doing good. Good for society & for the environment. Think of it like a blurred line between branding and sustainability.
PS - these are my views and not necessarily the same as my companies