tag:blogger.com,1999:blog-31885370.post941448239680598602..comments2023-11-03T00:25:52.114-07:00Comments on the bobal: The the brand construction businessdavid Hawksworthhttp://www.blogger.com/profile/17082213727965590372noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-31885370.post-51113431578806432542008-12-20T10:31:00.000-08:002008-12-20T10:31:00.000-08:00No worries (+ I owe you for all leads I took from ...No worries (+ I owe you for all leads I took from your ‘brand generosity’ pres ☺)<BR/><BR/>I think the brand in the future will be about driving transparency rather than masking the inner workings of the company so like you said – more visibility rather than less. <BR/><BR/>And while we are on the subject this must link back to 'brand generosity.' People have a conscience and generally want to do good. Companies are just a legal construct and don’t in themselves have this capacity. Or to put it into a more real context how many times do you find good people working for a company that is collectively awful in any number of waysdavid Hawksworthhttps://www.blogger.com/profile/17082213727965590372noreply@blogger.comtag:blogger.com,1999:blog-31885370.post-14463610777003339842008-12-17T14:01:00.000-08:002008-12-17T14:01:00.000-08:00Thanks for the link David. Interesting thought. I ...Thanks for the link David. Interesting thought. I definitely think a lot of it is about visibility. Take corporate blogging - it's often forgotten that it is not the company people want to connect with but the interesting people inside those organisationsAnonymousnoreply@blogger.com